The movement aims to promote social refoundation as an imperative to lasting peace in post-conflict regions.

This will be achieved by putting in place a public awareness framework on holistic initiatives, working for peace and supporting survivors in high-risk areas, that will galvinize public sympathy for the affected populations and specialized organizations assisting them.

In other words: "This initiative intends to create sustained awareness and activism from the media impact resulting from wearing this rallying symbol on the chest".